WHY THE 360 ELITE RECRUITING PLAYBOOK WORKS
HELLO, I'M COACH ASHLEY CARTER!
Nice to meet you.
My name is COACH ASHLEY CARTER and I am a former Division 1 athlete, travel ball coach, and private instructor with over 16 years of experience in the softball world.
During my time as a softball coach, I've helped hundreds of athletes just like YOU land a college scholarship with a 100% success rate. Â
 6 Month Program Roadmap
PHASE 1:
Diagnose & Close Gap
▶️ We begin with a recruiting audit. Where is she now in the process? What’s missing?
She’ll:
- Evaluate current exposure (email, social, events)
- Identify holes in her video, messaging, and visibility
- Map out her Top 10–15 schools and match her strengths to their needs
🛠️ Tools & Templates: Gap review, communication tracker, strengths-to-school alignment worksheet
PHASE 2:
Exposure & Evaluation
▶️ Now we press send — and post.
She’ll:
- Build stand-out highlight videos
- Write a strong re-introduction email or first-touch email to priority schools
- Post a social media spotlight video that makes coaches click
🎥 I’ll provide:Video feedback, Email templates for both “first reach” and “follow up”, & Tips to get engagement on socialÂ
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PHASE 3:
Camps & Showcases Execution
▶️ If she has events coming up, we’ll prep for them — if not, we create her own exposure window.
She’ll:
- Send pre-event invites + post-event recaps
- Reach out to coaches who viewed her content
- Use DM + email to stay top-of-mind
đź“« Includes: Event strategy + what to say/do before, during, and after
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PHASE 4:
Follow-Up & Offer Readiness
▶️ Now we double down.
She’ll:
- Send targeted follow-ups with new video or stat updates
- Ask the right questions to gauge where she stands
- Position herself as an offer-ready athlete
🧠We’ll also prep her:
- For response scenarios (no response, “we like you but…” etc.) & For what to say if a coach shows interest
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PHASE 5:
Identity, Mentality, & Leadership
▶️ How she trains, competes, and responds under pressure
She’ll:
- Build a competitor mindset, handling failure, responding to pressure, and stayhing consistent
- Establish elite habits like preparation, consistency, ownership, & accountability
🛠️ Tools & Templates: Competitor indset exercises, game day mental routines, reflection & reset tools, habit tracking systems
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PHASE 6:
Elite Level Skills & Training Habits
▶️ Who she is becoming, not just who she is right now
She’ll:
- Understand her value beyond performance
- Â Be the leader with or without a title
- Build confident communication strategies for coaches, teammates, & adults in the recruiting process
 I’ll provide: Strengths & communication assessment, leadership reflection tools, athlete-parent alignment resourcesÂ
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 PROGRAM PACKAGES
RECENT SUCCESS STORIES
Ally H.Â
University of Washington Freshmen
Im naturally a quirky person. I am in the band, I love photography, but I also love working out. Coach Carter taught me that it was ok to be myself and that hard work and belief in myself would pay off regardless of my differences. She helped me with my overthinking and helped me come out of my shell. I now have the opportunity to stay local for college and play for one of the best schools in the country. Im forever grateful for her kindness, her authenticity, and her knowledge. I know that if I ever need anything that she is only a phone call or text away!
Jules D.
Jackson State Commit
I was doing everything I knew to do in this process, lessons, working out, posting, emailing but I was not getting any responses. After reviewing my social media, Coach Carter, very honestly said to me, "there just isnt anything that stands out to me from your post...but I can help you with that." We began working together in August and within 2 and a half months, I had a better social media presence, went on 2 visits, and navigated multiple offers, ultimately committing to my dream school. I don't know where Id be right now without Coach Carter's help but Im glad I don't have to find out! If you want proven guidance and lifelong mentorship, I would not waste time and join her 360 Athlete program, today! Â
Natalie K.Â
Central Washington Commit
I went into this process with little hope being that I was entering my senior year and returning from an injury that kept me out of the game for 8 months. But when Coach Carter and I did my social media evaluation and saw something in my skill, I began to believe in myself again. She game me tools and guidance throughout this entire process. I felt confident in what I was doing because I knew she was an expert in it. I went from 0 offers to 5 in 2 months! I'm super grateful for the time I had to work on my recruiting and mental skills with Coach Carter. I'd highly recommend working with her.
Gabby G.
Eastern Arizona Commit
Working with Coach Carter was one of the best things that could have ever happened to me in this journey. I missed the fall of my Junior of because of an injury. High school season, I regained my strengths in my leg but had a lot of rebuilding to do with my confidence. Coach Carter gave me the steps it took to stand out with the strengths that I could bring to a program. She helped me strategically select camps to attend, helped me navigate conversations with coaches, and ultimately helped guide me and my family on the what to do now and in the future as it relates to my career. Ill be able to begin colelge debt free and already have a connection to a few Division 1 programs as I continue to develop in my craft.Â
Diana M.
Jackson State Commit
I joined Coach Carter's 360 Athlete Elite mental training program in the fall of my Junior year of high school and it was the best thing that could have happened for me. I had some bad experiences with my former travel ball and high school coaches and was pretty stuck emotionally on whether to keep playing or not. After attending Coach Carter's group coaching calls, I begin to rebuild my confidence and worked extremely hard on my craft. Had I not worked with Coach Carter, Im not sure Id truly still be playing the sport. Im grateful she helped me restore my love for this game that has meant so much to me.
Jason & Deb Williams
Parents of Kyndal-Sacramento State Sophomore
Coach Ashley provided Kyndal with the mental tools to truly elevate her game. She taught her how to believe in herself, speak her mind, and take ownership of her performance. The transformation was incredible-Kyndal's confidence soared, and she became more intentional and resilient both on and off the field.
